UPS has a serious of commercials out for small businesses. Their core business is shipping things around the world, so naturally they are going to promote logistics.
There are a few great points in this video. The market is global now. Your customers may not be in North America. In fact, the growth markets are China, Brazil and India. You need to be where your customers are. Why limit yourself to just a local market?
Logistics is a game changer for any business. If you can properly manage the shipping of goods around the world, you will be more successful than your competitors.
No one’s saying global logistics is easy. That’s why we have logistics professionals. knowing the ins and outs of a global supply chain takes knowledge and experience. Customs, tariffs, shipping routes are complicated affairs. There’s a market for certified logistics professionals. And it’s growing.